Užice IMC Regional Value Chain – phase 2

Project title: Užice IMC Regional Value Chain – phase 2

Programme: Sustainable Local Development Programme

The role of the Agency in Project implementation: RDA is applicant

Overall objective: Integration of local products into the tourism product of the destination of Zlatibor, Zlatar and Tara and creation of market recognition and identity of a tourism destination.


Specific objectives:
1. Branding of the local products and the system of integrated marketing communications.
2. Specialization of the gastronomy offer of the Tourism region of Western Serbia


Project results:
R1. Created, established and promoted program “Mountain breakfast” in hotels in IMC municipalities
R2. Introduced and promoted concept of mountain kitchen/cuisine into the existing manifestations in IMC municipalities
R3. Establishment of the unique selling-presentation places for local products at IMC destinations: Mts. Zlatar and Zlatibor
R4. Platform for promotion of local products designed and placed on line
Project`s costs: 6,641,902.02 RSD

Donor: USAID

Project duration: October 2014 – October 2015

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