Užice IMC Regional Value Chain – phase 2

The final conference of the project IMC Regional Value Cahin

The final conference of the project  IMC Regional Value Cahin was held at Mt. Zlatibor on Tuesday, June 9th, 2015. Within the project, the guarantee trademark  Mountain breakfast  was registered and numerous activities were  implemented with the aim to specialize a gastronomic offer and to complete the branding process of Western Serbia tourism destination. This event gathered over 150 participants from the public, private and civil sectors from the territory of this tourism destination. Most of the participants were hoteliers and producers, and the cooperation between them was established thanks to this project.

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Mountain Breakfast at International Fair of Tourism

The Zlatibor Regional Development Agency presented „Mountain breakfast“ concept at 37th International Fair of Tourism in Belgrade, which was held in Belgrade from 19 to 22 February 2015. „Mountain breakfast“ was created within the project Užice IMC Regional Value Chain - phase 2.

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The second round of culinary workshops

The second round of workshops for chefs/cooks from restaurants and hotels in territory of five municipalities of the Zlatibor District - Užice, Čajetina, Priboj, and Nova Varoš have been held during February. The workshops aimed at creating specialized gastronomic offer in above mentioned municipalities, in cooperation with tourism organizations. The main goal of the workshop was creation of breakfast that will carry “Mountain breakfast” quality assurance stamp.

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The first round of culinary workshops

Within the project Užice IMC Regional Value Chain, the first round of workshops for chefs/cooks from restaurants and hotels in territory of five municipalities of the Zlatibor District - Užice, Čajetina, Priboj and Nova Varoš have been held during December. The workshops aimed at creating specialized gastronomic offer in above mentioned municipalities, in cooperation with tourism organizations. The main goal of the workshop was creation of breakfast that will carry “Mountain breakfast” quality assurance stamp.

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Užice IMC Regional Value Chain – phase 2

Project title: Užice IMC Regional Value Chain – phase 2

Programme: Sustainable Local Development Programme

The role of the Agency in Project implementation: RDA is applicant

Overall objective: Integration of local products into the tourism product of the destination of Zlatibor, Zlatar and Tara and creation of market recognition and identity of a tourism destination.

 

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