The Private Sector Development in South-West Serbia (PSD) programme is a three-year programme (starting in May 2009 and ending in April 2012), implemented by the Regional Development Agency Zlatibor on the territory of southwest Serbia, focusing on the municipalities of Arilje, Nova Varos, Priboj, Prijepolje, Cajetina and the City of Uzice – all of which are part of Zlatibor County. It is funded, with CHF 1.65 million, by the Swiss Agency for Development and Cooperation (SDC).
The overall goal of the project is to facilitate the preservation and growth of income and employment opportunities in Zlatibor County – especially for young people – by overcoming systemic constraints to economic growth and competitiveness in selected industries. Three sectors have been chosen as the project’s main focus areas over the coming three years: tourism, meat and dairy processing, and fruits and berries – all of which are believed to boast a competitive advantage in the region and/or the potential to generate more income and higher employment.
